Vikas Vasudevan
- Mar 11, 2023
- 1 min read
Based in Mumbai
Vikas Vasudevan is a cinematographer whose work spans advertising, branded content, music videos and narrative films. Known for his contemporary visual style and instinct for atmospheric storytelling, he approaches cinematography with a strong emphasis on lighting, composition and emotional tone.
Working across commercial and long-form productions, Vikas collaborates with directors and creative teams to develop visuals that balance cinematic aesthetics with the needs of each story. His work is characterised by a thoughtful use of light, colour and camera movement, adapting his visual language across a wide range of formats and genres.
His commercial portfolio includes campaigns such as Dettol Presents Shaadi Ka Ghar, LAVA Mobiles – Growing Up, Har Koi Peera – Lahori Zeera 2.0, Naturals Ice Cream – Tree to Treat, Lahori Zeera – Debut Film, and a campaign for CRED, among others. Beyond advertising, Vikas has served as cinematographer on narrative projects including Modern Love Chennai, 175° Re-Played, Signal, Green Christmas, The Face, and Stuck. He has also written, directed and shot the music video Yellow Paper Daisy for the band When Chai Met Toast, reflecting a practice that seamlessly bridges commercial, music and long-form storytelling.
Social media handle:
Instagram: Vikas Vasudevan