Urfi Kazmi & Viraj Gawas
- Purpose Studios
- Feb 15, 2023
- 1 min read
Updated: Oct 28
Based in Mumbai

Urfi Kazmi and Viraj Gawas – Co-Founders & Producers, Crazy Few Films
Urfi Kazmi and Viraj Gawas co-founded Crazy Few Films in 2011, establishing it as a production house known for delivering visually striking and emotionally resonant advertising campaigns.
Urfi began his career as a Production Manager with companies like UTV and Film Farm India, later working as a freelance Producer and Line Producer before launching Crazy Few Films. Viraj’s journey started as a Production Coordinator, followed by experience as a Line Producer, which gave him a strong foundation in managing large-scale projects.
Together, they have produced campaigns such as Groww’s ‘Yeh Market Sabka Hai Boss’, Myntra’s ‘Mugshot’, Tanishq’s Rivaah series ft. Deepika Padukone, Samsung India Service’s ‘We Will Take Care of You, Wherever You Are’, Meta AI, and Sunfeast Mom’s Magic: Will of Change, among others.
Their portfolio extends collaborations for brands including Apple, Coca-Cola, Unilever, Google, ITC, Britannia, Tanishq, and Naukri.com. A long-standing network of directors, technicians, and film crews continues to play an important role in shaping the company’s distinct production language.
Urfi's Social Media Handles:
Instagram - @urfikazmi
LinkedIn - Urfi Kazmi
Viraj's Social Media Handle:
LinkedIn - Viraj Gawas
Website:
Vimeo: