Founded in 2007
What began humbly in 2007 is today among the biggest award events of the kind in India. Advertising agencies from the states of Kerala, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana rock the ramps of this scintillating gala on a frantic gold hunt every year. And it is just getting better, year after year after year.
Awards are given away for creative pieces that spread through over 80 categories including Agency of the Year Award, Advertiser of the Year, Special Jury Award, Press Campaign, TV Commercial, Corporate AV, Outdoor and Radio, Cyber / Digital, Direct Mailer, Photography, Packaging, Logo Design, Unpublished Works, PR and Promos and Kerala Specific etc.
Categories
1. General Categories:
Print (Single/Campaign)
Film
OOH
Radio
Cyber/Digital New Media
Social Media
Digital Craft
Integrated
Photography
Typography
Copy Writing
Art Direction
Illustration
Collaterals
Direct Mailers
Design
Public Service/CSR
Film Craft
Radio Craft
2. Kerala Specific:
Jewellery
Real Estate
Textile
Hospitality
Ayurveda
Media
Education
Retail (Electronics and Appliances)
Bank/NBFCs
Packaging
Healthcare
Cinema
(each category is further divided into sub-categories)
*No points will be considered for Unpublished
**No points will be considered for Kerala specific categories and for Agency of the year Award.
Rules and Regulations/Criteria
ALL PRINT MATERIAL INCLUDING PRESS ADS, POP MATERIAL, OUT OF HOME, POSTERS, BROCHURES, COFFEE TABLE BOOKS, CALENDARS, DIRECT MAILERS, ANNUAL REPORTS
JPEG format or PDF
The supported file size is between 750KB to 2 MB
Image Size needs to be at least 1024×576 and the text has to be completely readable
For language entries, please submit the entries in the original language in which they were created, along with a translation in English in a Word Document
In the case of out of home, please send pictures of the actual installation, in addition to the creative in JPEG format
Brochures, Flyers, In-clinic Posters, Visual Aids, LBLs and Gimmick Detailers have to be submitted in the finished form in JPEG format as 3D versions/ photographs along with a combined PDF of all individual pages, optimized for reading
If you are also submitting the physical samples of Brochures, Flyers, In-clinic Posters, Visual Aids, LBLs and Gimmick Detailers then mention the same clearly in the entry form and have the same delivered to the Advertising Club Address with a copy of the entry form showing all the details
A short animated video of the action/usage, if required, not exceeding 12 MB in MP4 format can also be submitted if required in case a physical copy is not being submitted
TV COMMERCIALS, FILMS, VIDEO, FILMS
Formats supported are MP4
The file size should not exceed 100 MB
For language submissions, all entries must be submitted in the original language in which they were created, sub-titled in English
A short 15 - 30 second video clip in MP4 format of your creative work for the show reel
RADIO
One digital file for each entry in MP3 format only. No other formats will be accepted
Language entries are to be submitted in the original language in which they were created along with the script in English on a Word document
MEDIA/ DIGITAL/ MOBILE/ SOCIAL MEDIA/ INTEGRATED CAMPAIGNS
Submit a case study with the objective, target audience, challenges overcome, creative solution and results as a video
Video Formats supported are MP4
The file should not exceed 3 minutes in duration and 100 MB in size
URL for any website/ social media handles/ UI and UX Design created to be included
A short 30 second video clip in MP4 format of your creative work for the show reel
RULES AND REGULATIONS
All entries must have been published or displayed for the first time between 1 January and 31 December of the previous year in a mainline newspaper or magazine (INS member) of repute. In the case of TV/ Radio, It should be a member of IBF.
Only one party may enter an advertisement and this should be agreed in advance between the parties concerned. In the event of two different entrants submitting the same entry, the agency or production house which produces a certificate of authorization signed by an authorized signatory of client will only be entertained.
The Pepper Creative Awards Trust has the right to verify the authenticity of such certificates and would act on its own violation.
All work submitted should conform to ASCI guidelines.
The entries submitted for all categories will be scrutinized for authenticity and the Pepper Creative Awards Trust has the right to reject any entries without any reason. Entry fee for rejected entries will not be refunded.
Tentative Submission Period
October
Entry Fees
Single piece - 3,000/-
Campaign (3 pieces) - 6,000/-
Integrated Campaign (5 pieces) - 9,000/-
Kerala Specific Categories (1 piece) - 2,000/-
+ 18% gst
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