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The Pack

  • Purpose Studios
  • Jan 9, 2024
  • 1 min read

Updated: Oct 31, 2025

Based in Mumbai


The Pack is a Mumbai-based production company founded by director Vivek Kakkad. Known for its cinematic flair and high-quality execution, The Pack has established itself as a go-to destination for impactful storytelling in the world of commercials, branded content, and digital films.


With years of experience in the advertising and film industry, Vivek Kakkad has shaped The Pack into a production house that blends strong filmmaking sensibilities with striking visuals and innovative narratives. Under his direction, the company has delivered several high-profile campaigns that reflect a sharp understanding of both craft and culture.


Among their standout projects are Asian Paints' Royale Glitz, featuring Deepika Padukone, Hydrolock, starring Ranbir Kapoor and PV Sindhu, Hire Better campaign for Indeed, Sting's Dart and Motel, and Doritos' For The Bold: Chips Nahi Fire!.


The Pack's client portfolio includes a mix of brands such as PepsiCo, Asian Paints, Cadbury, Kurkure, Doritos, and Indeed, solidifying their position as a trusted creative partner in the Indian advertising landscape.


Founder / Director: Vivek Kakkad

Executive Producer: Leejude D'souza


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