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The Martin Agency

Based in the USA


Based in Richmond, VA, this full-service agency boasts a wide range of capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. Their expertise and partnerships enable them to excel in various areas. However, their true superpower lies in their ability to help brands make a significant impact on both U.S. and international culture.


Operating under their comprehensive PR and cultural intelligence capability, known as "the lab," they specialise in integrated campaigns, consumer brand and product media relations, cultural newsjacking, sponsorship programming, celebrity endorsements, and experiential activations. Their design team has an impressive portfolio that includes brand design for Fortune 100 companies, ribbon board design for major football stadiums, and collaborations with top fashion brands. They have been involved in noteworthy projects such as creating the latest Express Box and truck designs for UPS and designing the Lady Gaga OREO Chromatica cookies and packaging, showcasing their ability to deliver visually captivating designs.


Furthermore, they have a dedicated creative studio called SuperJoy, affiliated with Martin/IPG. SuperJoy excels in producing photography, broadcast and long-form videos, as well as social and digital executions that capture attention and engage audiences. They have specialised teams in motion, post-production, digital strategy, social media, and performance, ensuring comprehensive and high-quality content production and delivery.


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