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Indian Digital Marketing Awards (IDMA)

Founded in 2010

exchange4media formulated Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital media space, specifically, internet, mobile, gaming, social media and the blogosphere.


1. Web

2. Mobile and Tablets

3. Social Media

4. Search and PPC Campaigns

5. Special Awards

6. For SMB Companies

7. For Start-ups

8. Hall of Fame Awards (entries not invited)

(each category is further divided into sub-categories)

Rules and Regulations/Criteria

  • Campaigns submitted should be active in the marketplace between 0000 hours February 1st and 23.59 hours January 31st the previous year.

  • The e4m IDMA assumes all entries are original and the entrant either owns the work or has permission from a client or other appropriate party to enter the work, with all rights granted therein. However a letter of declaration from the client/ marketing head stating the entries submitted is original and authorized work. Incase if entry is submitted for self then the marketing head to certify the same. If any entry is found to be plagiarized, the entry will be disqualified.

  • In the event that a campaign runs over an extended period of time (with multiple implementation dates), it is the responsibility of the entrant to provide adequate proof of the campaign’s evolution from year to year.

  • Only one party may enter an entry, i.e. either the agency or client may enter a piece that both parties have worked on, but not both.

  • The entry form for IDMA is available online and must only be submitted online with all the relevant details that are being asked for. The organizers will not be responsible for any incorrect or incomplete information

  • The IDMA staff may contact the agency/client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

  • To protect the integrity of the judging, do not include the agency name except where asked on the entry form. Any mention of the submitting agency in the body of the entry form is grounds for disqualification. The only exception would be for agency self- promotion campaigns.

  • Entries will not be considered completed until full payment has been made.

Tentative Submission Period

January - June

Entry Fees

  • Early Bird: INR 16,000/-

  • On Time: INR 19,000/-

  • Extended Deadline: INR 22,000/-

  • Entry Fees for the SMB Companies- 14,000/- + GST

  • Entry fees for the Start-Ups Companies- 10,000/- + GST



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