The Cast
- Mar 13, 2023
- 1 min read
Updated: Jul 1
Based in Mumbai
Founded by: Richa Kapur Thakkar
About:
Richa Kapur Thakkar Casting (The Cast India) is a Mumbai-based casting company working across advertising, feature films, web series, print campaigns, and digital content. Led by Richa Kapur Thakkar, the company collaborates with filmmakers, brands, agencies, and production houses to cast projects across both commercial and narrative formats.
With extensive experience in celebrity-led campaigns as well as character-driven storytelling, The Cast India focuses on identifying performers who best serve each project's creative vision. The company has built a diverse portfolio spanning FMCG, beauty, finance, technology, and lifestyle brands, alongside feature films and streaming content.
Specialises in: Advertising commercials, feature films, web series, print campaigns, and digital content.
Notable Commercial Work:
Vivo – Where Joy Lives, Apple – Wreckshaw, UltraTech Cement – Banega Toh Badhega India featuring Shah Rukh Khan, Amazon Prime Video – Everyone's Talking Amazon Prime, KitKat featuring Anushka Sharma, Kohinoor Basmati Rice – Khushboo Kuch Khaas, Nutralite Butter, Horlicks – Library, among many others.
Portfolio:
Advertising Collaborations: Apple, Vivo, Amazon Prime Video, UltraTech Cement, KitKat, Kohinoor Basmati Rice, Ponds, Parachute, Clinic Plus, Emami, Godrej, Lux, Colgate, Axis Bank, HDFC, New York Life Insurance, Birla Sun Life, Mirinda, and many others.
Films & Web Series: Cheeni Kum (2007), Paa (2009), Kalidhar Laapata, He Who Chased the Train, among others.
Social Media Handle:
Instagram – @thecastindia
Website: