Swadha Kulkarni

Based in Mumbai

Swadha Kulkarni is the Co-Founder and Executive Producer of Breathless Films, a Mumbai-based production company.

With more than two decades of experience in producing content across advertising and television, she has played an integral role in shaping the company’s vision and output. Known in her early years as the dependable “go-to person”—even stepping in as a stylist on shoots when required—she brings versatility, resilience, and deep industry knowledge to every project.

Swadha is also actively engaged in advancing India’s advertising production industry and currently serves as President of the Association of Advertising Producers of India (ASAP).

Her portfolio includes several acclaimed campaigns such as Milton – “Metro”, Nescafé – “Stand Up #ItAllStarts”, Cadbury Silk, Cadbury 5 Star, The Times of India – “Aman Ki Asha”, and Airtel – “Boss”. Other notable work from Breathless Films under her leadership includes Imperial Blue – “Men Will Be Men” series, Nescafé – “Stammer” and “RJ Rishi”, Amazon Prime Video featuring Manoj Bajpayee, multiple campaigns for Groww (Car, Writer, Sweet Shop, Pool), Goodknight, and Happydent – “Chamaking Gum”.

Through Breathless Films, Swadha Kulkarni combines strong directorial vision with seasoned production expertise. Her experience spans commercials, television, documentaries, international line productions, music videos, and even an IMAX film—working closely with leading clients, agencies, and directors to bring powerful stories to life.

Catch Swadha Kulkarni in conversation with some of India’s top 1% ad-film producers at the Good Ads Matter Roundtable — now streaming on our YouTube channel.

Swadha's top ad picks are:

1. Aerolineas Argentinas - Shadow

2. Apple - Misunderstood

3. Takara Belmont - Hair Album

Social Media Handle:

• Instagram - @swadhashetty