Suyash Barve

Based in Mumbai

Suyash Barve recently stepped into the role of Head of Creative at Manja, the independent creative agency he joined in its founding days. He’s played an instrumental role in shaping Manja’s distinct creative identity over the past three years.

Prior to Manja, Suyash served as Executive Creative Director at Creativeland Asia, following a creative leadership tenure at 22feet Tribal Worldwide (DDB Mudra), where he led the creative mandates for brands such as Mahindra Auto, Spotify, Netflix, and Jio—winning multiple Kyoorius Elephants and Silver Effies in the process.

At Manja, his leadership has driven campaigns that innovate across genres and narratives—for instance, the Urban Company RO ad that cleverly turned a routine tech product pitch into a romantic comedy where the disinfecting device becomes the unexpected antagonist.

He and his team accomplished noteworthy work on Spotify and Netflix. On Spotify, they created innovative social campaigns that challenged the limits of what brands can achieve on social platforms. Their work with Netflix involved developing a relationship that quickly grew from a single film brief to the first-ever 360-brand campaign in just 18 months. Under his leadership, the agency won 6 Kyoorius Elephants and 2 Silver Effies.

Suyash’s creative ethos emphasizes emotional complexity over categorical simplicity. He recently called out how audience expectations are evolving: “There’s just so much to watch […] you can choose between comedies that make you laugh out loud, or ones that make you chuckle.”

Social Media Handle:

LinkedIn - https://in.linkedin.com/in/suyashpbarve