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Sonal Dabral

Based in Mumbai


Sonal Dabral is a Mumbai-based writer, director, and creative consultant who is deeply passionate about advertising.


With over 30 years of experience, Sonal has led agencies to creative success in three different Asian markets. Sonal Dabral played an instrumental role in driving Ogilvy Mumbai to attain the top spot in India's agency rankings and led Ogilvy Kuala Lumpur to achieve the most accolades in Malaysia, securing the country's first-ever One Show Gold. He also led the team at Ogilvy Singapore to become the premier creative office in Asia and clinch the third position in the world rankings at Cannes Lions 2007, which was a remarkable achievement for an Asian agency.


Sonal returned to India in 2011 to head Bates and later joined DDB Mudra. He is a popular speaker and has given talks at major festivals and events worldwide. In September 2017, he rejoined Ogilvy India as Vice Chairman and Group Chief Creative Officer, and in January 2019, he became Chief Creative Officer of Ogilvy South East Asia. He left Ogilvy in March 2020 to pursue his lifelong dream of long-form storytelling and content creation.


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