Shikha Pradeep

Based in Mumbai

Founded: SHEKAST Casting Agency

About:

Shikha Pradeep is a casting director and the founder of SHEKAST Casting Agency, with experience spanning television commercials, web series, and feature films. Over the course of her career, she has cast more than 300 advertising campaigns, collaborating with brands, agencies, filmmakers, and production houses across a wide range of commercial and narrative projects.

Known for her experience across both advertising and long-form content, Shikha works closely with creative teams to assemble casts that support the vision and storytelling requirements of each project.

Specialises in: Television commercials, web series, and feature films.

Notable Commercial Work:

Fevikwik – Phenko Nahi, Jodo! (Kabadiwali), Myntra – Big Fashion Festival (Film Set), Myntra – Big Fashion Festival (Paparazzi at Red Carpet), Sprite – #ThandRakh ATM, among many others.

Portfolio:

Advertising Collaborations: Fevikwik, Tanishq, Tata Motors, Asian Paints, Spotify, Google Pay, Dettol, and many others.

Social Media Handles:

• Instagram – @shekast_official

• LinkedIn – Shikha Pradeep

• YouTube – SHEKAST Casting Agency