Satbir Singh is an Indian advertising professional and the Founder and Chief Creative Officer of Thinkstr, an independent creative agency based in Mumbai.
Singh began his advertising career with Ogilvy in 1995 and has worked with several leading advertising agencies in India, including Leo Burnett, TBWA, and FCB Ulka. He served as the Chief Creative Officer of FCB Ulka before founding Thinkstr in 2018.
Singh has created several award-winning campaigns for brands such as Amul, Tata Motors, and Oreo, among others. He the the mind behind the initial "Incredible India" campaigns and the very famous and catchy words for Red FM tune, "Bajaate Raho" was written by him. His work has won numerous awards, including several Cannes Lions, D&AD, and One Show awards.
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