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Satbir Singh


Satbir Singh is a renowned Indian advertising professional and the Founder and Chief Creative Officer of Thinkstr, an independent creative agency based in Mumbai. He is widely regarded as one of the most talented and influential figures in the Indian advertising industry.


Singh began his advertising career with Ogilvy in 1995 and has worked with several leading advertising agencies in India, including Leo Burnett, TBWA, and FCB Ulka. He served as the Chief Creative Officer of FCB Ulka before founding Thinkstr in 2018. Singh has created several award-winning campaigns for brands such as Amul, Tata Motors, and Oreo, among others. His work has won numerous awards, including several Cannes Lions, D&AD, and One Show awards.


Apart from his work in advertising, Singh is also an accomplished writer and has published several books, including "The CMO who missed the Digital Revolution" and "The Chief who would be King". He is known for his creative leadership and his ability to inspire and mentor young talent in the industry.


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