Sandipan Bhattacharyya

Based in Mumbai

Sandipan Bhattacharyya is currently the Chief Creative Officer at Monks, a London-based digital solutions agancy that helms the title of AdWeek's AI Agency of the Year.

Sandipan started his professional career in 1999, as a copywriter at Saatchi & Saatchi, moved on to Enterprise Nexus as the associate creative director, and later joined Grey Group as the Creative Director. He then joined BBDO as the Executive Creative Director, where he was part of the very first 5-member team that set up the agency in India. Thereafter, he started his 10-year-long stint at Grey Group as the Managing Director and Chief Creative Officer.

A winner of multiple Cannes Lions, D&AD, One Show, Clio, Spikes Grand Prix, and APAC Effies—with more than 120 international and regional awards to his credit—Sandipan led GREY to the title of the #2 Creative Agency in India by Campaign Brief Asia – The Work and The One Club Global Rankings, and ranked among the top four creative agencies in the country by the Cannes Global Creativity Report. His teams have secured India’s first Entertainment Lion, the nation’s first D&AD Yellow Pencil, for clients including Procter & Gamble, Haleon, Volvo, PepsiCo, Ferrero, Dell, Axis Bank, Kotak, Britannia, Raymond, Indian Oil, and Aditya Birla Group.

His campaigns for Gillette—'Barbershop Girls', and 'Man Enough'—have not only won international acclaim but also garnered over 110 million global views, becoming part of the brand’s most defining work.

Known for his outspoken views, Sandipan is a vocal critic of shallow cause-marketing and award-chasing, most notably through his much-discussed 'Video Appeal' to the Cannes Lions Jury, which questioned the ethics of public service advertising.

He has served on juries at Cannes Lions, The One Show, London International Awards, Dubai Lynx, Spikes Asia, and New York Festivals AME, and has been a member of the Grey Global Creative Council.

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