Samyuktha Narendran
- Purpose Studios
- Apr 4, 2023
- 1 min read
Updated: Nov 13
Based in Mumbai
Samyuktha Narendran is a composer celebrated for her ability to craft diverse soundscapes that align harmoniously with brand narratives. Her music showcases a deep understanding of both contemporary and classical styles, thoughtfully tailored to resonate with wide-ranging audiences—even as early work assisting music directors on campaigns like Rasna illustrates her strong foundation in collaborative creative processes.
In the advertising world, Samyuktha has produced memorable compositions for high-profile brands. Her portfolio includes campaigns such as Nykaa's "Hospital & Annual Day," McDonald’s “Eat Equal” and “Colourblind,” Swiggy Instamart, Elite Choco Brownie, PepsiCo’s “Sting Energy”, and Vim's “Faster Chef”. She has also worked with Flipkart, Blackberry, Whisper, Britannia, Dabur, Marks & Spencer, Tata CLiQ, and Amazon Prime, underscoring her versatility across both product categories and industry sectors.
On the cinematic front, Samyuktha composed the evocative score for the 2023 film Privacy, earning a nomination for Best Music at the 2024 Imagine India International Film Festival.
Watch Samyuktha in conversation with the top 1% Music Composers' at the Good Ads Matter Roundtable.
Social Media Handle:
Instagram - @s.narendran89