Roy Menezes

Roy Menezes is a visionary in digital transformation, brand strategy, and creative innovation. As the driving force behind Centrick, he has fostered a culture of excellence, steering the company towards global recognition and notable profitability. Under his leadership, Centrick has helped brands achieve digital dominance and mobile-first success, expanding its footprint from London to Kolkata.

With a career spanning network agencies like Ogilvy, RMG Connect (JWT), and Tribal DDB, as well as boutique firms such as Creativeland Asia and Sideways, Roy has built and led cutting-edge digital and content verticals from the ground up. His expertise has shaped major brands, including Kirloskar, Aprilia, Vespa, Warner Brothers Discovery, Stahl, Vogue, GQ, Google, Nike, Audi, Vodafone, Volkswagen, Marriott, and Louis Vuitton Moët Hennessy.

An award-winning creative mind, Roy has conceptualized groundbreaking interactive campaigns, including the World’s First Online Animatronic Show, 24 Hours at Le Mans, The First Human Kinetic Energy Transfer System, and Google at the Auto Expo. He has also pioneered technology-driven experiences, integrating Arduino, NeuroSky, and immersive digital tools to elevate brand storytelling. His passion for innovation is evident in projects like The Carnival of the Future for PI Industries and the #MagicOfGlass campaign, where he reimagined the Indian national anthem through the lens of Borosil’s craftsmanship.

Roy’s work has earned him accolades at Spikes Asia, Effie Awards, DMA Asia Echo Awards, One Show, FAB Awards, ADFEST Lotus Awards, ABBY Awards, and Asia Mobile Marketing Awards.

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