Rid Burman

Based in Mumbai, Paris, New York

Rid Burman is a globally renowned fashion and advertising photographer whose distinctive style reflects a rich legacy of art, design, and visual storytelling. Raised in a family of painters and sculptors, his formative years were deeply influenced by vthe isual arts—an influence that continues to shape his bold, art-forward photography.

After graduating from the Brooks Institute of Photography, California, in 2000, Rid honed his craft in New York under the mentorship of iconic photographers Steven Klein and Mark Seliger. His early years immersed in high fashion and editorial photography laid a strong technical foundation, particularly in lighting and composition—skills that continue to inform his nuanced approach to image-making.

He returned to India in 2008, quickly establishing himself in the industry with a compelling mix of Eastern inspiration and Western technique. His breakout campaign for Tresmode Summer Resort 2011 introduced a fresh visual language to local advertising and paved the way for collaborations with bold, design-led brands like Metro, Mochi, and Wills Lifestyle.

Over the years, he has worked with leading domestic and international clients including Vogue, Elle, GQ, L’Oréal Paris, Levi’s (featuring Deepika Padukone), Park Avenue, Ponds, Sony, Canon, and Maybelline, bringing an editorial finesse to commercial storytelling. His fashion and luxury assignments have taken him across global markets—from Paris and New York to Mumbai—shooting for brands like Louis Vuitton, Y-3, Harrods, Saks Fifth Avenue, and British Vogue.

Beyond fashion, his portfolio spans beauty, technology, lifestyle, and automotive sectors, with campaigns for Docomo, Honda, Reid & Taylor, Westside, and Killer. As a creative rooted in concept and detail, Rid is known for elevating brand visuals through powerful art direction and precise execution.

Rid is also a vocal industry advocate, pushing for higher creative standards and deeper investments in visual storytelling within the Indian advertising landscape. As a member of TAP (The Artists Project), he has played a key role in mentoring emerging talent and helping structure the creative ecosystem in India.

Now based between Mumbai, Paris, and New York, Rid continues to explore new narratives through his lens—always driven by a desire to blend originality with craftsmanship in every frame.

Watch Rid Burman in conversation with the top 1% Photographers at the Good Ads Matter Roundtable.

Social Media Handles: Instagram: @ridburman

Website: https://ridburman.com/