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Rethink

Based in New York, Toronto, Vancouver & Montréal


Rethink is widely recognised as one of the largest global independent agencies. It was originally founded in Vancouver in 1999 and has since expanded its reach with offices in New York, Toronto, Vancouver, and Montréal.


Renowned for its exceptional performance, Rethink has earned several prestigious accolades. They have been named the Effies' most effective independent agency in North America and awarded AdAge's Creative Agency of the Year in 2021. Additionally, Rethink holds the second rank among independent agencies worldwide according to the 2021 Cannes Lions rankings.


Consistently demonstrating excellence, Rethink has received the esteemed title of Strategy Magazine's Agency of the Year for three consecutive years. Furthermore, they have been recognised as Canada's top-ranked agency based on the Strategy Agency of the Year Report Card.Some of the brands they have worked with include, Kraft Dinner, IKEA, A&W, Scotiabank, Penguin random house and Shaw.


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