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Reggie Awards

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honoured award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.

Anyone involved in Brand Activation including but not limited to client side marketers, any type of marketing, advertising and promotion agencies, retailers, media companies and service providers, etc. All ANA members as well as non-members are eligible to enter the REGGIE Awards. ANA member and non-member companies, their agencies, vendors, or their media companies may enter. Campaigns must have run during the eligibility period


Age-Targeted Marketing;

Business-To-Business Marketing,

Challenger Brand Marketing,

Content Marketing,

Creativity and Innovation,

Digital, Social or Mobile Marketing,

Entertainment or Sports Marketing and/or Sponsorship,

Experiential Marketing (Live Events or Installations),

Experiential Marketing (Virtual Events),

Gaming or Esports Marketing,

Holiday or Seasonal Marketing,

Influencer Marketing,

Local/Regional or Market Specific Marketing,

Loyalty/Rewards or Retention Marketing,

Metaverse Marketing & Beyond,

Multicultural or Lifestyle Segment Marketing,

National Consumer Brand Activation Marketing,

New Product or Service Launch,

Partnership Marketing,

Promotion Marketing,

Purpose/Cause/ or Charity Marketing,

Rebranding/Repositioning or Reintroducing Brand Marketing,

Shopper/Commerce/Retailer Specific or Omnichannel Marketing,

Small Budget Brand Activation Marketing (Overall Budget Less Than $500,000),

Travel and Tourism Marketing - Reggie spotlight category

SPECIALITY AWARD: Reggie Gem Award: Spotlighting the industry's change makers and influencers committed to the authentic, accurate portrayals of women and girls in their marketing efforts.


The entry period for the awards starts in an unspecified month and ends with the Final Deadline in January. There are three entry deadlines: the Early-Bird Deadline in October (preceeding calander year), the Standard Deadline in December (preceding calander year), and the Final Deadline in January. In case an entrant misses the Final Deadline, they have an Extended Final Deadline period in February, but a $150 rush processing fee will apply. The judging process takes place in February, and the winners are announced at the REGGIE Awards Celebration in April.


Entry fee for ANA Members: $595 to $845 per entry, depending on the deadline. - Entry fee for Non-Members: $845 to $1,095 per entry, depending on the deadline. - New entrants from companies that have not entered in the past three years are eligible for a discount of $100 off each entry's fee. Please note that these entry fees are subject to change and may vary depending on the organization hosting the awards.


Association of National Advertisers 155 East 44th Street New York, NY 10017 Phone: 212.455.8026 Email:

*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*


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