Rajdeepak Das

Based in Mumbai

Rajdeepak Das is the Chairman at Leo Burnett, South Asia, and Chief Creative Officer at Publicis Groupe, South Asia.

Rajdeepak started his career in 2001, as a creative at Enterprise Nexus, following which, he moved on to Contract Advertising, and BBDO Bangkok. He then joined BBDO India as the Executive Creative Director, before starting his 11-year-long stint at Leo India.

A creative leader with over 20 years of experience, as Chief Creative Officer of the Leo Group across South Asia, Rajdeepak oversees seven offices in four countries, leading a network of 1,000+ creators and innovators. Under his leadership, the group partners with brands including Amazon, Bajaj, Thums Up, Limca, Maaza, HDFC Bank, Tata Capital, General Mills, McDonald’s, P&G, Jeep, HPCL, Wipro, and GSK, among others.

Raj’s work is fueled by his belief that “creativity has the power to change human behaviour.” This philosophy shines through campaigns that merge creativity, design, and technology to deliver human solutions for brands. His award-winning work includes Bajaj V 'The Nation’s Bike', where his team transformed the metal from the iconic warship INS Vikrant into motorcycles, allowing Indians to own a piece of national history. Another landmark project, HP Lubricants 'Roads That Honk', introduced a smart anti-collision system to make Himalayan roads safer.

Raj has earned more than 20 Cannes Lions, including a Cannes Creative Effectiveness Gold for Bajaj V and a Cannes Innovation Silver for Roads That Honk. His campaigns have also won accolades at One Show, D&AD, Spikes Asia, LIA, and Epica. His socially impactful work for P&G Whisper, 'Touch the Pickle' and 'The Missing Chapter', helped break taboos around menstruation and secured a Grand Prix in Sustainable Development Goals at Cannes Lions 2022 for its real-world impact of keeping 23 million girls in school.

Beyond accolades, Raj’s impact has been recognised globally. He is the only advertising creative featured in the Netflix docuseries Creative Indians (Season 4), a show that profiles the most extraordinary Indian talents from Oscar winners to Grammy awardees. In 2022, he was named South Asia Creative Person of the Year by Campaign Asia.

Among his many innovations, Raj considers his boldest creation to be Apollo 11—a specialist division within Leo India, made up of “mutant creatives” in their 20s from diverse fields like aerospace engineering, data analytics, product design, and environmental science, working with him to solve human and brand problems in unexpected ways.

At the Good Ads Matter Awards, India '25, Leo India won 2 Golds, 2 Silver and 5 Bronzes, and bagged the title of Netowrk Agency of the Year 2025.

Social Media Handle:

- LinkedIn - Rajdeepak Das