Rahil Merchant
- Purpose Studios
- Mar 9, 2023
- 1 min read
Updated: Oct 31
Based in Mumbai, works remotely
Rahil Merchant is a seasoned freelance colorist steeped in the ad world and operating out of India with a global clientele. His gift lies in harnessing color as a narrative device—shaping tone, mood, and emotional nuance to serve the story at hand.
Over the years, Rahil has crafted standout visual identities for brand campaigns across categories like beauty, lifestyle, FMCG, and real estate. His portfolio includes captivating campaigns for Nykaa Beauty, Vespa, Cadbury Celebrations, Real Juices, Good Fellows India, HBM Gold, Lodha Group, and Faces Canada—each reflecting his versatile ability.
Rahil’s approach to color grading marries technical finesse with creative intuition. He’s recognized in the industry for crafting atmospheres that complement narrative direction and enrich viewer engagement.
Social Media Handles:
Instagram - @rahilmerchant Vimeo - Rahil Merchant Website: www.rahilmerchant.in