Balki, whose full name is R. Balakrishnan, is a well-known figure in the advertising industry. He worked at Mullen Lowe Lintas for 22 years and eventually retired as a Group Chairman.
Initially, he began his career at Mudra Communications and developed a strong passion for advertising. He created several successful advertising campaigns, including "Daag Achche Hain" for Surf Excel, "Jaago re" ads for Tata Tea, and "What an idea sirji" for Idea Cellular.
Additionally, Balki is renowned for directing several popular Bollywood films such as Cheeni Kum (2007), Paa (2009), Pad Man (2018), and Chup: Revenge of The Artist (2022).