Puneet Chadha

Based in Mumbai

Puneet Chadha is a freelance writer, advertiser, director, and former senior writer at All India Bakch*d.

A graduate from BITS Pilani, Puneet started his career in 2016, as a founding member of All India Backch*d. After the disbanding of the comedy collective, however, he continued to work alongside her colleagues, Tanmay Bhat and Devaiah Bopanna, as a founding member of their new creative agency, Moonshot.

Puneet's ability to weave wit into relatable narratives has earned him recognition across the industry, along with numerous advertising honours. Puneet’s versatility extends to long-form storytelling as well—he penned dialogues for the feature film Looop Lapeta, and has created viral sketches for platforms like Netflix India, showcasing his range across mediums.

Puneet has penned campaigns like Mokobara 'The Escape' ft. Diljit Dosanjh, Swiggy Bolt Film, Shaadi.com 'Red Flags se Savdhaan', Shark Tank 2022, 2023 and 2025 Brand Campaign, Meesho 'Sahi Quality, Sahi Price', and CRED's IPL advertising campaigns, 'Not Everybody Gets it', and 'Great for the Good' ft. Rahul Dravid. His work for Bold Care, 'Serial' and 'Teleshopping', bagged a gold and a silver at the Good Ads Matter Awards, India '25.

Puneet combines an engineer’s problem-solving mindset with a storyteller’s comedic flair, giving his work sharpness and structure. Over the years, his writing has not only entertained but also sparked cultural conversations, making him a commanding voice in India’s evolving landscape of comedy and advertising.

Social Media Handles:

- LinkedIn - Puneet Chadha

- Instagram - @puneet__chadha

Website: chadhapuneet.com