Prime Focus

Based in Mumbai | UK | USA

Founded in: 1997

Co-founded by: Namit Malhotra and Prakash Kurup

Specialise in: VFX and Post-production

Brand Portfolio: Panasonic, Oreo, Uniqlo, Gillette, Lakmé, Skôda, Ariel, Spotify, Swiggy Instamart, Vogue Eyewear

Feature Films/Web Series: Brahmastra: Part I, Mary Kom, Hai Ho, Sin City: A Dame to Kill For, White House Down, Mirzapur,

Recognised by/Featured in: Good Ads Matter Roundtable, GQ, Mint, Variety, etc.

Accolades: Work done under the banner of Prime Focus have won several national and international awards.

Additionally: Prime Focus rapidly expanded its global presence with innovations such as CLEAR, an AI-powered media services platform (2009), and View-D, a pioneering stereo 3D conversion process. In 2010, it became the first company to convert an entire Hollywood feature into 3D. The acquisition of Double Negative (DNEG) in 2014 elevated Prime Focus into the world’s largest integrated media services company.

DNEG has since grown its global footprint with studios in North America, Europe, India, and beyond, earning multiple Academy Awards®, BAFTAs, and VES Awards for films including Interstellar, Blade Runner 2049, TENET, and Dune. Prime Focus also diversified into new creative domains with ReDefine, its VFX and animation brand, and JAM8, its music venture.

In 2022, Namit was listed among the Asian Achievers of the Year.

Social Media Handles:

- LinkedIn - Prime Focus Limited

- Instagram - @officialprimefocus

Website: primefocus.com