Based in Mumbai
Preeti Vyas is a leader in design and brand strategy, shaping India’s creative landscape for over two decades. As the Founder and Chairwoman of Vyas Giannetti Creative (VGC), she has propelled the independent design and communication consultancy to national prominence, crafting some of India’s most iconic brand stories.
A graduate of the National Institute of Design (NID), Preeti has held leadership roles at Contract, Enterprise, and Trikaya Grey, consistently redefining the role of design in business. She is an advocate for design-led innovation, pioneering the Designomics movement, a platform dedicated to promoting design as a strategic business tool.
Preeti has been recognized among India’s 50 Most Influential Women by Impact and Verve, one of the Top Creative Minds by The Economic Times, and named among the 25 Most Powerful Women in Business by Business Today. She was also honored with the Women Disruptors Lifetime Achievement Award 2021 by Ad Gully.
Her influence extends globally, having served as a jury member at Cannes Lions, D&AD, and New York Festivals. She is also a member of the Indian Design Council and has contributed to key national design policies. Additionally, she holds board positions at Century Textiles and Aditya Birla Fashion & Retail Ltd. (ABFRL) as an Independent Director.
A relentless innovator and thought leader, Preeti continues to push creative boundaries, embodying the ethos: Stay hungry. Stay foolish.
Social Media Handles: LinkedIn: Preeti Vyas