Preeti Vyas

Based in Mumbai

Preeti Vyas is the Founder, Chairwoman, and Chief Creative Officer at Vyas Giannetti Creative.

After graduating from the National Institute of Design, Preeti started her professional journey in 1986 as the Executive Creative Director at Trikaya Grey Advertising. Immediately after her 11-year-long stint at the agency, she started her own venture, Vyas Giannetti Creative—which was ranked among the Top 4 Design Houses in India by the Economic Times.

Preeti's penchant for communicating more through design than through words reflect the clarity of her vision, and her keen eye from breaking down every little element to their fundamental truth results in brand lanuage that lasts.

At VGC, Preeti is behind campaigns like Aditya Birla Group 'A Force for Good;, the refresh and redesign of Baskin Robbins' retail experience, Pantaloons 'Styling Up Value Fashion', brand identity for 'BITSDES', Converse’s initiative to build an emotional connection with India, BBC World’s 'Fashion', 'Deforestation', and 'Cavalcade'. Her clientele also includes Phoenix, Taj Leisure Hotels, Birla Estates, Tata, Hindustan Unilever Limited, The Times of India, The Express Group, Grazia, DNA, and BBC World, among others.

Over the course of her career, Preeti has been counted among the '50 Most Influential Women in India' according to Impact and Verve magazines, ranked as one of the 'Top Creative Minds' by The Economic Times, and named one of the '25 Most Powerful Women in Indian Business' by Business Today. She was recently given the Women Disruptors Life Time Achievement Award 2021, by Ad Gully.

Amongst her other achievements, Preeti has been on the jury for D&AD, the New York festivals and the Cannes festival, where she was invited twice. A member of the Indian Design Council, she helped in formulating important design policies for the country. She has also been on the advisory councils of ISDI Parsons School of Design and MIT School of Design, and has been on the Governing Council of NID Amravati.

Alongside her venture, Preeti founded Designomics in 2010, an initiative that promoted the use of design in business to create value and boost ROI, where she also served as the chief mentor.

A relentless innovator and leader, Preeti continues to push creative boundaries, embodying the ethos: Stay hungry. Stay foolish.

Social Media Handles:

- LinkedIn - Preeti Vyas

- Instagram - @preetivyasgiannetti

Website: vgc.in