Prasoon is the Global Chief Creative Officer of McCann Worldgroup and Chairman of McCann Worldgroup Asia Pacific. He is also a renowned Indian lyricist, poet, and screenwriter. Joshi is widely regarded as one of the most influential figures in the Indian advertising industry.
An MBA with a masters degree in Physics, Joshi began his advertising career with Ogilvy India in 1992 and has since worked with several leading advertising agencies in India, including McCann Erickson and Leo Burnett. He has created memorable campaigns for brands such as Coca-Cola, Nestle, and Perfetti Van Melle, among others. Joshi's advertising work has won numerous awards, including several Cannes Lions, D&AD, and One Show awards.
Joshi is known for creating brand-building work for multinational brands including Nestle, Coca cola, Microsoft, Mastercard, L’Oréal, Intel X Box, Reckitt Benckiser, Unilever, Perfetti, J&J, as well as Indian Brands like Britannia, Saffola, Dabur, ITC foods, TVS motors, Reliance, Reliance Jio, Paytm, RadioMirchi, and media brands like NDTV India (Sach dikhate hain hum), Times Now, CNBC, CNN IBN, and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan.
Apart from his work in advertising, Joshi is also an acclaimed writer and has penned lyrics for several Bollywood films, including Rang De Basanti, Taare Zameen Par, and Bhaag Milkha Bhaag an many others. He has also won several awards for his literary work, including the National Film Award for Best Lyrics.
Social Media Handle:
Instagram: Prasoon Joshi
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