Prasoon Joshi

Prasoon Joshi is the Chairman of McCann Worldgroup Asia Pacific, and the Chief Executive Officer at McCann Worldgroup India—both subsidiaries of the global marketing agency McCann Erickson.

Prasoon was also appointed the role of Chairperson at the Central Board of Film Certification, a tenure he continues to this day.

His professional career started at Ogilvy, Delhi. In the following 10 years, he was appointed the Executive Creative Director of the Mumbai office. In early 2002, he joined McCann Erickson as Executive Vice President and National Creative Director. By 2006, he was the Regional Creative Director for South and South East Asia. Later the same year, he was promoted to the role of Executive Chairman of McCann Worldgroup India and Regional Creative Director for Asia Pacific.

Prasoon is known for building brands like Nestlé, Cola-Cola, Unilever, Perfetti, ITC Foods, Reliance, Times Now, and the Cannes-winning "Thanda Matlab Coca-Cola" with Aamir Khan. Happydent 'The Happydent Palace' was chosen by a Gunn Report poll to be among the 20 best ads of the 21st century.

Prasoon's storytelling is raw, charged with emotion, and targets the nuances of hyperlocal demographics intimately, driving real and positive impact. His social campaigns for Sacch Bharat, polio eradication, education, malnutrition, women empowerment, and child rights, are commanding, affirmative, and reflect his stance both as a creative storyteller and a proactive citizen fight for the right cause.

In 2006, Prasoon was chosen as the 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of the World Economic Forum. In 2008, he was invited as the Cannes Jury chairman, and in 2009, he was named among the exclusive 10-member Cannes Titanium and Integrated Jury at the Cannes Lions International Advertising Festival. Prasoon was part of the select three-member Core Creative Advisory Committee for the Commonwealth Games 2010 opening and closing ceremonies, alongside Shyam Benegal and Javed Akhtar.

Honored with the Padma Award for socio-cultural impact, Prasoon is also a celebrated poet-lyricist and National Award-winning writer, having written lyrics for Bollywood feature films like Bhaag Milkha Bhaag, Taare Zameen Par, Rang de Basanti, and Chittagong.

Recently, at the Good Ads Matter Awards, India '25, McCann Worlgroup won a gold for Shank Sound Studio 'The Sound Direction', a silver for Odomos 'Clap', and a gold, a silver and two bronzes for Buckaroo 'Fit My Feet'.

Website: mccannworldgroup.com