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Prahlad Kakar

Based in Mumbai

Prahlad Kakar started his career in advertising in 1973 in ASP Delhi. He then moved on to gain experience in feature films with his mentor and leading filmmaker Shyam Benegal.

After assisting him on renowned features like “ Ankur”, “ Nishant” , “Manthan” and “Bhumika” between 1974 to 1977, he moved on to become an independent film director in the field of Advertising again.

He is the Founder and Director of Genesis Film Production Pvt. Ltd., one of the leading production houses in India. Prahlad virtually invented a genre of television advertising in the years that followed.

He has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region.

“To tell a story in 30 secs in the most engaging way possible” remains Prahlad’s raison d’être for his continued passion for ad filmmaking, even 38 years later. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews.

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