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Poonam Wahi

  • Purpose Studios
  • Mar 15, 2023
  • 1 min read

Updated: Oct 28

Based in Mumbai


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Poonam Wahi is the Founder and Executive Producer of PWFilms, bringing with her over 25 years of experience in the film and advertising industry.


An alumna of the Symbiosis Institute of Media and Communication, Pune, where she completed her Post Graduate Diploma in Film and Television, Poonam honed her craft at some of India’s leading production houses, including Chrome Pictures, Equinox Films, and OffRoad Films.


Her body of work includes several iconic campaigns. She line-produced Happydent – Citylights, a film celebrated for its cinematic brilliance, as well as Alpenliebe – Lalach Aaha Laplapo featuring Kajol, Coke – Do Diya, and multiple brand films for Tata Docomo, including the memorable Hippo Round-Round ad and campaigns for Tata Nano. She also produced Amazon Kindle’s 2014 and 2015 films, among other projects.


Poonam has collaborated with a wide range of brands such as Pepsi, Coca-cola, Mahindra, Tata, Happydent, Amazon, Google, and Tanishq.


Beyond advertising, she has contributed in various capacities to acclaimed feature films, including 3 Idiots (Rajkumar Hirani), Lakshya (Farhan Akhtar), The Darjeeling Limited (Wes Anderson), The Fall (Tarsem Singh), and Sarkar Raj (Ram Gopal Varma), showcasing her versatility across both Indian and international cinema.


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Here are Poonam Wahi's Top Ad Picks that have inspired her through the years:

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