Piyush Mishra

Piyush Mishra is one of India’s most distinctive creative voices, whose influence spans theatre, cinema, music and, notably, advertising. A graduate of the National School of Drama (1986), Mishra’s restless artistic energy found a natural outlet in communication, where his ability to combine sharp writing with evocative music set him apart.

In advertising, Piyush is best remembered for bringing a rare lyrical intensity to brand storytelling. His work–for brands like Parle-G, Bingo, Mankind Pharma, Himalaya, Liberty Shoes—often blurred the line between poetry and persuasion, with campaigns that drew from his background as a playwright, lyricist and composer. Known for his ability to turn even the most functional brief into a piece of cultural expression, Piyush created advertising that resonated with both mass audiences and connoisseurs of craft. His writing carried anger, wit and truth in equal measure—qualities that became his signature.

He has lent his talent to a range of memorable brand campaigns, weaving in his instinct for theatre and rhythm to create narratives that felt raw, immediate and deeply human. What set Piyush apart in the advertising world was not just his versatility—switching from scriptwriting to music with ease—but the fact that his work never felt manufactured. It carried the same honesty and urgency that marked his theatre and film projects, making him one of the rare artists who could straddle both commercial communication and cultural commentary.

While his wider fame today comes from his music for Gulaal, his haunting performances in Gangs of Wasseypur, and songs like Husna from Coke Studio, advertising insiders know him as a creative force who expanded the boundaries of brand storytelling in India. For Piyush, advertising was not just about selling, but about communicating emotion with brevity and impact—a philosophy that continues to inspire younger generations of copywriters, lyricists and brand storytellers.

Social Media Handle:

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