Parikshit Bhattacharya

Based in Mumbai

Parikshit Bhattacharya is currently the Chief Creative Officer and Copywriter at BBH India—with an industry experience of two decades.

Parikshit started his career in 2006 as a Copywriter at Fallon, after which, he served the creative director at agencies like Y&R Dbai and JWT Singapore. He then joined TBWA\India in 2013, and served as the Chief Creative Officer at the agency for ten years, before moving on to his current stint at BBH India.

In 2020, Campaign Brief Asia awarded him the title of the 3rd Most Awarded Creative Director in India.

Parikshit has been the creative force behind many innovative campaigns. Notably, he created the world’s first social media answering machine for Nestlé, led a team to put 12,000 first aiders on a tab on the phone, and built India’s first women’s safety device disguised as an accessory. For HSBC, he helped conceive a game of golf playable only with the mind and for Nissan, created the world’s most spacious radio station. He has also worked on Apple's first long-form content for India. Among his other projects are IDFC 'Dil ke Ameer' and Singapore Tourism Board ft. Rajakumari.

Parikshit's projects have blended creativity, data, and technology to give consumers and brands alike memorable experiences that leave behind a positive and consequential impact. His brand portfolio also includes Apple, Adidas, Airbnb, Standard Chartered, Nestle, Unilever, Red Cross, and HSBC.

To date, he has won 50+ domestic awards, 85+ national as well as international awards, including several Grand Prix, and 100+ nominations. At Y&R, Parikshit became the first copywriter in West Asia to win three Cannes Lions in the same year, and during his stint at TBWA\ India, he took the agency to the title of 'The Most Awarded Indian Agency at Cannes 2018.

Social Media Handle:

- LinkedIn - Parikshit Bhattacharya

Website: parixitbhattacharya.com