Pallavi Chakravarti

Based in Mumbai

Pallavi Chakravarti is the Co-founder and Chief Creative Officer at Fundamental.

After graduating in Advertising from Symbiosis Institute of Mass Communication, Pallavi started her career in 2005, as a copywriter at Saatchi & Saatchi. She later moved to JWT as a senior copywriter, and then to Grey Group as the Creative Group Head. In 2012, she began her eight-year-long stint at Taproot Dentsu as the Executive Creative Director. She briefly served as the Creative Head of the West at DDB Mdra Group before founding Fundamental.

Fundamental was founded in 2023 with the aim to rekindle the spark in Indian advertising. Although traditional with their approach, they do not conform to the rulebook—focusing on both data-driven insight as well as creative storytelling.

Under the banner of the young independent agency, Pallavi's work includes Urban Company 'Chhoti si Doori', Jockey 'JKY Groove', Airtel 'Roti, Kapda, Makaan, Wi-F', Facebook 'Get More Into What You're Into', Adidas x BCCI 'T20 Cricket World Cup', and WhatsApp 'Ranveer Singh Unlocked'. Their brand portfolio also includes Amazon Prime, WeWork, and Parle.

With over two decades in advertising, Pallavi has built a reputation for creating work that shapes culture and sparks conversations. Her work is deeply committed to genuine and impactful narratives that go beyond award platforms—as is evident in her portfolio.

Her creativity and leadership have earned her recognition both in India and abroad. She was featured on Campaign Brief’s list of India’s Most Awarded Creatives (2024), ranked among the 200 Most Awarded ECDs in the World by The Drum (2021), and named in indiantelevision.com’s Wonder Women 100 (2022). Apart from the accolades under the belt, such as Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, and Spikes Asia, she has also won the Best Ad Screenplay plaque at the 2015 Dadasaheb Phalke Film Festival.

Additionally, Pallavi has served in the juries of the Good Ads Matter Awards, Cannes Lions, Dubai Lynx, New York Festivals, the Global Awards, and Gerety Awards, across categories spanning Film, Outdoor, Direct, Radio, and Integrated Advertising.

She is equally passionate about mentoring young creative talent and actively supports industry initiatives that foster the next generation.

Social Media Handle:

- LinkedIn - Pallavi Chakravarti

Website: wearefundamental.in