Pallavi Chakravarti

Based in Mumbai

Pallavi Chakravarti is one of India's prominent voices in advertising. With over two decades in the industry, she has built a reputation for crafting compelling, award-winning campaigns that push boundaries and drive meaningful impact.

As the Founder & Chief Creative Officer of Fundamental, Pallavi leads with a bold vision, blending creativity and strategic insight to help brands connect with audiences in fresh and powerful ways. Before establishing her own agency in 2023, she held key leadership roles at some of India’s top creative powerhouses. As Creative Head–West at DDB Mudra Group, she spearheaded high-impact campaigns, while her near-decade-long tenure as Executive Creative Director at Taproot Dentsu saw her shaping brand narratives. Her earlier stints at Grey Group and JWT further cemented her reputation as an invaluable creative force. 

Pallavi has worked with leading brands such as Marico’s Set Wet, Unilever, J&J, P&G, Diageo, Star Sports, Cipla, Myntra, Meesho, Acko, Aquaguard, Uber, Instagram, Pepsi, McDonald's, and more. Social Media Handles: LinkedIn: Pallavi Chakravarti