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Not Bad Films

Jul 31
1 min read

Based in Mumbai


Not Bad Films is a Mumbai-based advertising production company founded by director Afshan Hussain Shaikh in 2024. The company specialises in advertising films, branded content and music videos, with a focus on narrative-driven storytelling, contemporary visual craft and performance-led filmmaking.


The name Not Bad Films stems from Shaikh's own creative philosophy. Whether wrapping a successful shoot or navigating a production challenge, her trademark response has always been, "Not bad", a phrase that reflects an optimistic, grounded approach to the creative process and eventually became the inspiration behind the company's identity.


Founded on the belief that advertising can create lasting cultural impact, Not Bad Films approaches every project with an emphasis on emotionally engaging storytelling, thoughtful visual execution and strong creative collaboration.


Since its launch, Not Bad Films has collaborated with agencies, brands and filmmakers across FMCG, automotive, beauty, lifestyle and technology. Its notable work includes campaigns such as Bajaj Freedom – Metamorphosis, Himalaya Baby Care – Made No. 1 by Babies, A Film for Nanhi Kali, Air India – Pilot & Cabin Crew Film, Gopal Snacks – Giant Wheel, Gopal Snacks – Office, Mahindra Rise – #SheIsOnTheRise, and Nestlé Nangrow – No to Oh, among many others.


Over the years, the company has worked with brands including Nestlé Nangrow, Bajaj, Titan, Air India, Livon, Foxtale, Rin, Gopal Snacks and Nanhi Kali, among others.


At the Good Ads Matter Awards 2026, Not Bad Films received recognition in the Film Craft categories for Himalaya Baby Care – Made No. 1 by Babies, winning Gold for AI Integrated Live Action.


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