Mithila Saraf started her career at Famous Innovations as an intern in 2012 when the agency had no employees, clients or even laptops. Her background in economics and communications from New York University and experience at NBC New York, CNN-IBN, and Education Times helped her to grow and steer growth for brands such as Raymond, Mahindra, Titan, Van Heusen, Zivame, Sobha, Swiggy, and Wildcraft.
Mithila has been recognized for her work and leadership in the industry, winning Cannes Young Lions in 2016 and 2017, being nominated as South Asia Young Achiever in 2016 and 2018, and being named an IMPACT 30-under-30 winner and AdAge Rising Star under 30. She is a strong advocate for gender equality and youth opportunities in advertising and has spoken on several forums.
She has also served on the jury for Effies India twice and has been regularly published in advertising media. Over the last ten years, she has held multiple roles at Famous and helped grow over 50 brands while serving as business head for Bangalore and doubling the office's revenue and tripling its team strength.