Mitesh Kothari

Based in Mumbai

Mitesh Kothari is the Co-founder and Chief Creative Officer at White Rivers Media, a comprehensive creative agency made for the digital age.

Before starting his agency, Mitesh was an account manager at WATConsult, and later, Business Head (West) at Viralocity. Under his leadership, White Rivers Media was awarded a silver for Social Media Agency of the Year, and a bronze for Independent Digital Agency of the Year, in 2024.

A MarTech enthusiast and new-age marketer, Mitesh believes corporate growth is best driven by deep customer engagement, meaningful experiences, and the fusion of creativity with technology. His expertise spans innovative marketing strategies, digital media, brand positioning, customer segmentation, online reputation management, and social media outreach.

At White Rivers Media, he spearheads the adoption of new-age technologies, leading initiatives across Blockchain, Artificial Intelligence, Augmented Reality, and emerging tools that redefine digital engagement. His vision has enabled the agency to deliver large-scale impact, shaping campaigns for brands such as ITC, Glenmark Pharmaceuticals, Universal Pictures India, Times Hollywood Network, Sony Entertainment Television, Swiggy Dineout, Piramal Group, Netflix, Amazon miniTV, JioSaavn, Dream11, SonyLIV, Red Chillies Entertainment, T-Series, ALTBalaji, Viacom, and many more.

Some of their notable work include Dettol #DettolProtectsTomorrow, Netflix 'Ranveer vs. Wild with Bear Grylls', Swiggy Dineout 'Great Indian Restaurant Festival', and Astral Pipes' 'World Water Day' campaign. They have also worked with brands like Coca-Cola, Sony, Hershey's, Dream11, Reliance Jewels, Glenmark Pharmaceuticals, Universal Pictures India, and Amazon Mini TV.

The agency is also known for their campaigns for feature films Gadar 2, Jawan, Brahmastra, Drishyam 2, Kashmir Files, as well as international films like FastX, Oppenheimer, and Kung Fu Panda 4.

In just the past four years, Mitesh has led White Rivers Media to projects with 350+ Bollywood and Hollywood movies, 200+ OTT shows, 300+ music collaborations, and 100+ TV shows, cementing its role in India’s digital entertainment ecosystem.

Social Media Handles:

- LinkedIn - Mitesh Kothari

- Instagram - @miteshkothari

Website: whiteriversmedia.com