Malaika Arora

Malaika Arora is a fitness and lifestyle icon known for her distinctive style, wellness-first public image and an entrepreneur. She has built a credible advertising profile by combining her background as a model/VJ with authorial control over fashion and wellness projects — positioning herself as both a face and a founder in the lifestyle space.

Her notable ad work includes: The Label Life – “Escape Reality”, Zydus Wellness – Sugar Free Green, Kapiva – GlowWithConfidence, Gulab Oils, and Diataal D – “#DilChaheSirfDiataalD”.

Malaika has moved beyond one-off spots into longer, strategic relationships: she is a founding/styling force behind The Label Life (her lifestyle/fashion imprint) and has fronted multiple campaigns for it. She is also a brand ambassador and investor for Ayurvedic D2C player Kapiva, Sugar Free Green (Zydus Wellness), Gulab Oils, and Orika spices.

Beyond the strategic partnerships above, Malaika regularly appears in short-form social campaigns, brand reels and product launches for wellness, beauty, food and lifestyle labels. Recent and notable activations include Sweet C, Raksha Pipes, Diataal D, Scarelett House Mumbai and various digital films for The Label Life.

Social Media Handles:

Instagram: @malaikaaroraofficial

Celebrity Entourage:

• Manager: Naureen

• Manager (Exceed): Malcolm

• Senior Client Servicing: Akshat

• Agent: Dino

• Costume Stylist: Tanya Ghavri @tanghavri

• Costume Team: Karishma

• Make-up Artist: Reshmaa Merchant @reshmaamerchant