Mahesh Bhupathi, a 12-time doubles and mixed doubles Grand Slam champion, founded Globosport in 2002. This Sport & Entertainment agency has been providing comprehensive 360-degree brand solutions to various brands for over 15 years.
Being an early adopter, Globosport recognized the evolving market demands from brands and invested in leveraging their purchasing power to strategize and meet brand requirements. Additionally, they create and curate social and digital integration and activation content for brands.
Globosport's unique selling proposition (USP) is breaking free from the industry norm of "exclusive representation". Instead, they choose to work with talent and influencers from the Sport & Entertainment industry and create strategic and tactical associations rather than binding contracts. The agency successfully channels talent locally and seeks to pave the way into international markets.