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Lucky Generals

Based in London & New York


Lucky General, a creative company with offices in London and New York, has earned recognition as a top contender, being shortlisted for Campaign's Agency of the Year for five consecutive years. They define themselves as "a creative company for people on a mission," reflecting their focused intent through three core elements.


Firstly, they are a creative company that goes beyond advertising to provide a broader range of creative solutions by delving deep into the core of the problem.


Secondly, they prioritise people, acknowledging the enduring importance of human needs and desires in our technology-driven world. Lastly, Lucky General is all about driving behavioural change. Their ultimate goal is to inspire action, not just evoke emotions, with the aim of making a tangible difference in the world.


Founded in 2013, Lucky General's work has earned them numerous accolades, including British Arrow Awards, Clio Awards, The One Show recognitions, Advertising Creative Circle Awards, and D&AD awards. Their diverse portfolio showcases successful collaborations with notable brands such as Amazon Alexa, Yorkshire Tea, Co-op, Paddy Power, Kahlua, and Sekonda


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