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Lena Paik

Based in Singapore

Creative at Forsman & Bodenfors Singapore. She graduated from LASALLE College of the Arts in 2014, achieved early recognition by winning a D&AD New Blood Pencil the same year. She spent five fruitful years at her first agency-home, TBWA Singapore, where she played a key role in acquiring significant clients such as Singapore Tourism Board, Playstation PS4, and retaining the Singapore Airlines account. During her tenure, she made substantial contributions to STB's "Passion Made Possible" campaigns.

Currently, Lena takes immense pride in her role as a creative at Forsman & Bodenfors Singapore. Her expertise and accomplishments have led her to become a member of Lasalle's Industry Advisory Group from 2019 to 2022.

Among her notable works are remarkable campaigns such as Gojek's "We Got You," Electrolux's "Make It Last," and the impactful "Tough People vs. Shock Collar" for SPCA, showcasing Lena Paik's exceptional talent and creative prowess in the advertising industry.

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