KV Sridhar, also known as Pops, is a prominent Indian advertising professional and the Founder and Chief Creative Officer of Hyper Collective, an advertising, design, and digital agency. He is widely regarded as one of the most creative and influential figures in the Indian advertising industry.
Sridhar began his advertising career with Lintas in 1984 and has worked with several leading advertising agencies in India, including Leo Burnett, Ogilvy, and SapientNitro. He served as the Chief Creative Officer of SapientNitro India before founding Hyper Collective in 2018. Sridhar has created several award-winning campaigns for brands such as Vodafone, Tata Motors, and HSBC, among others. His work has won numerous awards, including several Cannes Lions, D&AD, and One Show awards. With several international awards including 22 Cannes Lions, Sridhar has a proven track record of working in the marketing, advertising, and technology industries, he specializes in the intersection of creativity and technology. He possesses a wide range of skills, including advertising, concept development, digital marketing, experience design, content creation, art direction, and creative strategy.
Apart from his work in advertising, Sridhar is also an accomplished writer and has published several books, including "30 Second Thrillers" and "The Inheritors". He is known for his creative leadership and his ability to inspire and mentor young talent in the industry.