Karan Johar

Based in Mumbai

Karan Johar is the Founder of Dharma 2.0, the advertising division of Dharma Productions, launched in 2015 to bring cinematic storytelling sensibilities to the world of commercials.

Spearheaded alongside Apoorva Mehta and Punit Malhotra, Dharma 2.0 leverages the production values and star power of mainstream cinema to craft visually rich and culturally resonant brand narratives.

Karan's involvement has helped elevate Dharma 2.0 division. The company regularly collaborates with top-tier directors—such as Punit Malhotra, Ayan Mukerji, Shashank Khaitan, Abhishek Varman, Shakun Batra, and Sonam Nair—to deliver campaigns that combine glamour, performance, and storytelling.

The company is known for celebrity-driven campaigns with brands like Pepsi (‘Rise Up Baby’), Malabar Gold & Diamonds (‘Speak Your Heart’), Lay’s (featuring MS Dhoni), Ajio, Jio, Nykaa, Vogue, and others. Dharma 2.0 has collaborated with a wide spectrum of brands including PepsiCo, The Coca-Cola Company, Procter & Gamble, Colgate, Havells, and Jio, among many others.

Beyond advertising, Karan Johar is a towering figure in Indian cinema, known for directing and producing some of Bollywood’s most commercially successful films. He is also a prominent TV personality (notably on Koffee With Karan) and a cultural trendsetter whose influence spans fashion, branding, and new media.

Social Media Handle:

• Instagram - @karanjohar

Website: dharma2pointo.com