Jay I. Patel

Based in Mumbai

Jay Patel is a cinematographer with a strong body of work across both advertising and feature.

A graduate of the Academy of Art University in San Francisco with a Bachelor of Fine Arts in Motion Pictures and Television (majoring in cinematography), Jay began his career in Los Angeles before moving to Mumbai in 2012, where he has since become a sought-after name in the industry.

In advertising, Jay has collaborated with brands and celebrities, delivering films that combine visual polish with powerful storytelling. His portfolio includes campaigns for Myntra End of Reason featuring Hrithik Roshan, Ocean One8 with Virat Kohli, MakeMyTrip with Alia Bhatt, Manyavar also ft. Virat Kohli, and Asian Paints – Har Ghar Kuch Kehta Hai. His style is marked by a balance of sharp commercial appeal and human emotion, allowing brand messages to resonate with audiences at scale.

Alongside his advertising work, Jay has made contributions to Indian cinema. His breakthrough came with Meghna Gulzar’s acclaimed drama Raazi, followed by notable projects such as Panga, Sadak 2, Jug Jug Jeeyo, and most recently, Sam Bahadur. He has also worked on high-energy visual spectacles like A Gentleman and Bang Bang.

Jay’s dual expertise in feature films and brand films allows him to bring cinematic craft into the advertising space, elevating campaigns through his command of light, texture, and visual storytelling.

Social Media Handles:

• Instagram - @wrkprint

Website:

• jipatel.com