Ira G

Based in Gurugram

Ira G is the Chief Creative Officer at Toaster, a global creative agency.

Ira started her career in 2004, as a copywriter at FCB Ulka, and then moved to Saatchi & Saatchi as the copy supervisor. In 2010, she joined BBH India as a creative director, where she worked for another three years, before joining Toaster.

Among Campaign India's 30 Under 30, Ira's creative vision is rooted in authenticity while being true to trends that are dynamic and ever-changing. With a strong voice, she adapts her approach and narratives to the target demographic and their environments.

Ira's brand clientele includes Google, Tinder, Myntra, Subway, Nykaa, OYO, and Bumble. She has also led Google Search’s largest COVID-19 information drive campaign. Ira has, additionally, written dialogues for the Netflix Original 'Class' and 'Feels Like Ishq'.

Recently, Toaster's Netflix campaign 'Har Parivaar ke Liye' bagged a gold at the Good Ads Matter Awards, India '25.

Ira has been in the juries of the Good Ads Matter Awards, YouTube Works Awards, and Campaign India Film Crest Awards.

Social Media Handles:

- LinkedIn - Ira G

- Instagram - @mygoodnessmyira