Indrakshi Pattanaik

Based in Mumbai

Indrakshi Pattanaik is a costume designer and fashion wardrobe stylist, working under the banner of Tiny Fingers.

Indrakshi started her career in 2009, as a backstage volunteer at the Lakmē India Fashion Week, shortly after which, she joined Grazia India as a fashion editorial intern. She then joined then joined Vogue India as a fashion trainee, and later served as a costume assistant to Niharika Bhasin Khan. In 2014, she moved on to styling and consulting.

Indrakshi's style is diverse, with a focus on understanding the very pulse of a character, their environment and the context. Her aethetics are, although culturally relevant, unique and experimental.

Some her notable work—a testament to her prowess, include Netflix 'The Valentine's Day Special', Puma 'Propah Lady', Instagram 'We Are in the Making', Forest Essentials 'Warrior Princess', Olay #STEMTheGap, Instagram #WeAreInTheMaking, and Bhima Jewellery #AgesLikeLove. More from her brand portfolio are names like Apple iPhone, Budweiser, and Google Pixel.

Beyond commercials, Indrakshi has worked on music videos like Pateek Kuhad's 'Shehron ke Raaz' and 'Khone Do', Parekh & Singh's 'Sleepyhead', Ritviz's 'Aaj Na', and When Chai Met Toast's 'Break Free'. She has, as well, worked on feature films like Looop Lapeta, and Mahanati, which went on to garner her the award for Best Costume Design at the 66th National Film Awards.

At the Good Ads Matter Awards, India '25, her work for Tira 'The House Party', won a gold for costume and styling.

Indrakshi's top ad picks are:

1. Vicks 'Care Lives On #TouchOfCare'

2. Always 'Run Like A Girl'

3. Thai Life Insurance 'Unsung Hero'

4. Dove 'Reverse Selfie | Have #TheSelfieTalk'

5. Lynx 24/7 'Getting Dressed | Because You Never Know When'

6. Gucci Gift 2018 Campaign

7. The Exquisite Gucci Campaign

Social Media Handles:

- LinkedIn - Indrakshi Pattanaik

- Instagram - @styledbyindrakshi

Behance: Indrakshi Pattanaik