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Based in Japan

Hakuhodo Inc., founded in 1895, is a renowned integrated advertising and communication agency based in Japan. It is today a global top ten integrated marketing and innovation company. Through their network linking over 150 offices in 20 countries and regions, they work in partnership with more than 3,000 clients. Some of their relationships have endured for over 70 years.

Ad Age’s “Agency Report 2022” ranks Hakuhodo the second largest advertising agency in the world.

Hakuhodo's approach is firmly rooted in the concept of Sei-katsu-sha insight, which it introduced in the 1980s. This perspective recognizes that consumers are not merely economic actors or shoppers, but rather individuals with distinct lifestyles and emotions.

The agency has been awarded the prestigious Grand Prix at the Cannes Lions International Festival of Creativity on two occasions. Additionally, in 2003, Hakuhodo was the only agency headquartered in Asia to receive a Special Lion in commemoration of Cannes Lions' 50th anniversary. Leveraging our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with. They have been strengthening their base in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.

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