The Gerety Awards pays homage to Frances Gerety, the copywriter credited with coining the iconic slogan "A diamond is forever" in 1948.
With an all-female jury, the awards celebrate excellence in advertising, offering a unique perspective that reflects market dynamics and challenges traditional advertising norms.
Notably, the Gerety Awards employs "Cuts" rather than traditional categories for judging, drawing a parallel to the facets of a diamond.
Categories/Cuts
1. Communication Cut
2. Craft Cut
3. Entertainment Cut
4. Experience Cut
5. Works for Good Cut
6. Health Cut
7. Humour Cut
8. B2B
9. Pharma Cut
10. Innovation Cut
11. Media Cut
12. Portfolio Cut: Agency/Production Company of the Year [by Country]
Rules and Regulations/Criteria
The Gerety Awards are open to all advertising agencies, advertisers, studios and production companies worldwide.
Both national and international campaigns may compete.
Entries submitted must be broadcast, published or released in a commercial environment with client approval.
Video submission format: File types: mov, mp4, File size: Up to 1024 Mb
Image submission format: File types: jpg, jpeg, File size: Up to 50 Mb
Audio submission format: File type: mp3, File size: Up to 200 M
Work may be submitted as single entries and/or as a campaign entry where the force of the creative idea is enhanced by a series of different executions.
All entries must be submitted online via the online entry platform before the entry deadline.
For judging purposes, submitting your entry in English is strongly recommended. Non-English entries must be dubbed in English and a written translation is also required.
Tentative Submission Period
January - May
Entry Fees
Single Entry: €390
Campaign Entry: €700
Integrated Entry: €700
Portfolio Cut: €700
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