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Effie Awards

Founded in 1968

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

Effie Worldwide's resources include a Case Studies database of hundreds of effective marketing communications cases worldwide – including strategy, ideas and results, the Effie Effectiveness Index ranking effective companies and brands worldwide, the Effie Awards and Collegiate Effie awards programs, insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa, North America, Latin America and more than 40 national Effie programs.

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.

Rules and Regulations/Criteria

  • The campaign must have run in India between January 1st of the previous year and December 31st of the previous year.

  • The campaign must have been created, designed and executed in India by an Indian agency or an international agency working in India.

  • The campaign must have measurable objectives and results that demonstrate its effectiveness.

  • The campaign must have been launched, executed or continued for the first time in India.

  • The entry should not have been submitted for any previous edition of Effie Awards India.

  • The campaign must not have won an Effie Award in India before.

  • The entry must comply with all Effie Awards India rules and regulations.


1. Industry

2. Specialty Categories

(both the categories have been further divided into sub-categories)

Tentative Submission Period


Entry Fees

INR 27,140/- - INR 32,568/- (inclusive of 18% GST)



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