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Early Man Film

  • Purpose Studios
  • Mar 27, 2024
  • 2 min read

Updated: Aug 6

Based in Mumbai


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Early Man Film was founded in 2013 by producer Anand Menon and director Ayappa KM.


Since its inception, the company has consistently focused on discovering and refining scripts, turning them into funny, culturally resonant, and memorable stories. Known for pushing the envelope, Early Man Film has built a strong reputation for offbeat humour, cinematic storytelling, and high production value.


Early Man Film is committed to creating fresh, genre-bending content. With a deep understanding of aesthetics, blended seamlessly with artistic visuals artistic visuals and a signature sense of humour, the company has carved a distinct niche in the Indian advertising space. Their work reflects a careful balance of craft and creativity, often celebrated for its originality and bold narrative choices.


At the Good Ads Matter Awards 2025, Early Man Film was named Production Company of the Year, with co-founder and director Ayappa KM winning Best Director of the Year. The company bagged a total of 2 Grand Prix, 10 Gold, and 2 Silver metals, across multiple categories. Notable wins include:

Jindal – The Steel of India: Grand Prix for Editing (TV/Cinema), Golds in Direction, Cinematography, Original Music Composition, and Sound Design (Montage, TV/Cinema).

Nilaya Anthology: Grand Prix for Cinematography (Online), Gold for Editing, and Silver for Direction (Montage, Online).

Swiggy Instamart 'Groom': Golds in Direction and Editing (Humour, Online).

Lahori Zeera: Gold in Direction (Montage, Online).

Finolex: Gold for Best Campaign of the Year.

CRED Warner & SS Rajamouli: Silver in Editing (Humour, TV/Cinema).

Bold Care Teleshopping: Gold for Best Use of Humour in Writing for Advertising.


The company has also earned recognition at Cannes Lions, D&AD, and The Clios. In 2025, they received 2 D&AD Pencils for Jindal – The Steel of India and 2 Film Craft Silvers at The Clio Awards for Cinematography and Editing. The same film also secured a Silver at Ciclope Festival 2024 for Editing.


Some of Early Man Film’s notable campaigns include Jindal – The Steel of India, Nilaya Anthology, Swiggy Instamart Groom & Chawal, CRED Warner & SS Rajamouli, Bold Care Teleshopping ft. Ranveer Singh and Johnny Sins, Instamart 'Thieves', Ambuja Cement 'The Great Khali', The Times of India 'Wake Up Chennai', Imperial Blue 'Men Will Be Men', CRED 'Great for Good' ft. Rahul Dravid, Colgate Sweet Truth, Zepto – Bus, Zepto – Funeral, and Pond's 'Oily Warrior'.


Over the years, their roster of clients has included brands such as CRED, Finolex, Jindal Steel, Bold Care, Imperial Blue, Swiggy, KitKat, Colgate, Bingo, Peacock, Britannia, Meesho, Rupay, Zepto, and many others.


Co-founder/Director: Ayappa KM

Co-founder/Producer: Anand Menon


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