Dheer Momaya

Based in Mumbai

Dheer Momaya is the Co-Founder and Producer at Jugaad Motion Pictures, a Mumbai-based production house he founded in 2016 with writer-director Dar Gai and producer Sakshi Khanna.

With a Bachelor of Management Studies from H.R. College of Commerce and Economics, Dheer has positioned Jugaad at the intersection of advertising, branded content, music, and independent cinema, building a reputation for bold, culturally resonant storytelling.

Under his leadership, Jugaad has produced award-winning commercials and digital campaigns for some of the brands including Levi’s, Volkswagen, Xiaomi, Bacardi, Netflix, Unilever, Bumble, and Tinder. Known for blending cinematic craft with brand strategy, his work consistently pushes the envelope in creating campaigns that are not only visually striking but also emotionally engaging.

Parallel to advertising, Dheer has championed music-driven storytelling with culture-defining music videos. His production of Prateek Kuhad’s cold/mess was named Best Music Video of the Year by Rolling Stone India, while Ritviz’s Sage and Liggi have amassed over 200 million views, cementing their status as digital icons. He also directed the fan-driven music video for Kuhad’s Kasoor, shot entirely on phone.

On the feature film front, Jugaad has earned international acclaim with projects such as Teen Aur Aadha and Namdev Bhau: In Search of Silence. His most recent production, Last Film Show (Chhello Show), was India’s official entry to the 95th Academy Awards, shortlisted in the Best International Feature category, and won two National Awards in 2023—Best Feature Film in Gujarati and Best Child Artist.

Globally, Dheer has been recognised as part of the Berlinale Talents Program, the Trans Atlantic Partners program (2019), and was featured in Forbes India’s 30 Under 30 (2021) for his work in digital content. In 2023, he expanded into the music business with Molfa Music, a record label under Jugaad Motion Pictures supporting new independent voices.

With his diverse body of work spanning advertising, branded entertainment, and cinema, Dheer continues to redefine what modern storytelling means in an age where the lines between content, culture, and commerce are increasingly blurred.

In 2023, he launched Molfa Music, a record label under Jugaad Motion Pictures, to support independent musicians. He is also working on the upcoming Bengali feature Shadowbox (Baksho Bondi), starring Tillotama Shome, slated for theatrical release in 2025

Social Media Handles:

• Instagram - @dnm_roots

• LinkedIn - Dheer Momaya

Website: jugaadmotionpictures.in