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D&AD Awards

In 1962, a group of designers and art directors including David Bailey, Terence Donovan, and Alan Fletcher formed British Design & Art Direction to celebrate creative communication and raise industry standards. The following year, they organized their first awards event and awarded only 16 entries out of 2,500 with the prestigious D&AD Yellow Pencil. Today, the organization is known simply as D&AD and has expanded globally to represent the creative, design, and advertising communities worldwide.

General Eligibility/Rules:

To qualify for the D&AD Awards, the submitted work must meet the following criteria:

  1. The work must have been created in response to a genuine client brief or approved by a client.

  2. The work must have been made available to the public through legal channels and paid for by the client.

  3. The work must have been commercially released between January 1, 2022, and April 18, 2023, with alternative eligibility windows for certain categories.

  4. The categories with alternative eligibility windows include Digital Design/Incremental, Digital Design/Beta, Product Design/Prototypes, Integrated/Established Campaigns, PR/Established Campaigns, Creative Transformation, Side Hustle, Impact, Future Impact, and Collaborative.


  1. Animation

  2. Art Direction

  3. Book Design

  4. Branding

  5. Casting

  6. Cinematography

  7. Creative Transformation

  8. Digital Design

  9. Digital, Direct

  10. Direction

  11. E-Commerce

  12. Editing

  13. Entertainment

  14. Experiential

  15. Film

  16. Future Impact

  17. Gaming

  18. Graphic Design

  19. Illustration

  20. Impact

  21. Integrated

  22. Magazine & Newspaper Design

  23. Media; Music Videos

  24. Packaging Design

  25. Photography

  26. PR

  27. Press & Outdoor Design

  28. Product Design

  29. Production Design

  30. Radio & Audio

  31. Side Hustle

  32. Sound Design & Usage of Music

  33. Spatial Design

  34. Type Design

  35. Typography

  36. Visual Effects

  37. Writing for Advertising

  38. Writing for Design

Tentative Schedule:

Entries Open: March/April

Announcement of Awards: May

*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*


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