Cyrus Pagdiwala

Based in Mumbai

Cyrus is the Co-founder and Executive Producer at Corcoise Films, established in 2002, where he personally oversees the Production Service arm of the company.

He has been working alongside Prasoon Pandey, one of India’s most iconic commercial directors, for over 25 years. Over the course of his career, Cyrus has produced more than 400 films, shot across the globe.

At the Good Ads Matter Awards 2025, Corcoise Films’ UPI film Paan Wala, featuring Pankaj Tripathi, won a Silver award for Best Casting and Performance (Male).

Known for his thorough production planning, he is particularly valued for anticipating and addressing contingencies.

While best known for his long-standing collaboration with Prasoon Pandey, Cyrus has also worked with some of the biggest names in the global advertising world, including Tony Kaye, Traktor, Daniel Barber of RHB, and Steve Rogers of Revolver, among others.

Some of his notable works include Fevicol – Bus, Moochwali, Sofa, Govinda; Center Shock – Barber; Asian Paints – Har Ghar Kuchh Kehta Hai; The Hindu – Classroom; Fevikwik – Kabaadiwali; Red Label – Forgotten; Flipkart – Saree; M-Seal – Handkerchief; Borosil – Samosa; The Times of India – The File; Fevicol – Joint Family, Vagabond; and ICICI Bank – Kids Surprise, to name a few.

Over the past two decades, he has collaborated extensively with Ogilvy under the leadership of Piyush Pandey and has produced campaigns for brands such as Fevicol, Center Fresh, and Asian Paints.

Catch Cyrus Pagdiwala in conversation with some of India’s top 1% ad-film Producers' at the Good Ads Matter Producers' Roundtable — on our YouTube channel.

Social Media Handle:

• Instagram - @cpagdiwala

• LinkedIn - Cyrus Pagdiwala

Website:

• https://corcoisefilms.com